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Pramara Promotions IPO GMP, Price, Dates & Allotment Details 2023

Introduction

The Pramara Promotions IPO will open on September 1 and close on September 5, 2023. As per the DRHP filed with SEBI, the company intends to raise approximately ₹ 15.27 crore through this public offering, consisting of 24.24 lakhs shares with a face value of ₹ 10 each, which will be issued at a price of ₹ 63 per share.

Pramara Promotions Limited (“the Company”)

Pramara Promotions Limited was incorporated in 2006. They are engaged in the business of ideation, conceptualization, designing, manufacturing, and marketing promotional products and gift items for their clients across sectors, such as FMCG, QSR, pharma, beverage companies (non-alcoholic and alcoholic), cosmetics, telecom, media, and others.

The company helps its clients promote their products and services to their customers, and they believe that they play a vital role in their brand promotion and sales. It is one of the few players in the promotional marketing merchandise sector, offering a wide range of innovative promotional products and merchandise to help businesses promote their brand and increase sales.

Its service and product offerings include the manufacturing of plastic promotional products and toys and the designing and manufacturing of non-plastic items from its approved vendors across categories. They believe it offers the largest portfolio of corporate gifting items and promotional products across categories like plastic, steelware, silicon rubber, paper-printed glassware, toys of all kinds, tin products, apparel and accessories, etc. Since inception, they have designed and manufactured around 5,000 products.

Company Key Metrics

Earning Per Share (EPS)₹ 3.37 per Equity Share
ROE13.87%
ROCE15.20%
Return on Net Worth (RoNW)13.87%

Objects of the Issue,

The company proposes utilising the Fresh Issue’s net proceeds towards funding the following objects:

  1. Funding our working capital requirements; and
  2. General corporate purposes

Financial Highlights (Restated)

ParticularsFY 2022-23FY 2021-22FY 2020-21
Net Worth1,596.501,373.961,235.43
Total Assets6,139.226,194.554,922.67
Reserve & Surplus944.191,253.761,115.23
Total Borrowings3,330.783,134.343,033.12
Total Revenue5,119.114,942.704,096.01
Profit After Tax222.59134.5733.18
(Amount in ₹ Lakhs)

IPO details

As per the DRHP filed with SEBI, 24.24 lakh shares will be offered as a fresh issue in the NSE SME segment. The face value of the shares is ₹ 10. The market maker would receive 124,000 shares of the offering. While Fedex Securities Pvt Ltd will be the lead manager for the IPO, Bigshare Services Pvt Ltd will be the registrar. It will be a Fixed Price Issue IPO, so the price at which the securities are offered or allotted is known in advance to the investor.

Issue TypeFixed Price Issue IPO
IPO Price₹ 63 per share
Face Value₹ 10 per share
Market Lot2,000 shares
Issue Size2,424,000 shares (aggregating up to ₹ 15.27 crores)
Fresh Issue2,424,000 shares (aggregating up to ₹ 15.27 crores)
Listing AtNSE SME

Market Maker detail

Market makerPure Broking
Market maker portion124,000 shares

IPO Reservation

CategoriesNo. of shares offered
Other shares offered50% of the net offer
Retail shares offered50% of the net offer

GMP: Pramara Promotions IPO

GMP, or grey market premium, is available on this page. The IPO GMP is updated on a day-to-day basis during the running period of the IPO, due to which the GMP rates fluctuate and stabilise after some time. GMP rates are not 100% guaranteed. Please click here for GMP details.

Tentative Dates: Pramara Promotions IPO

The issue opens for subscription on September 1, 2023, and closes for subscription on September 5, 2023 (both days inclusive). The basis of allotment will be finalised on September 8, 2023, and the refunds will be initiated on September 11, 2023. In addition, the demat credits are expected to happen on September 12, 2023, and the stock will be listed on the NSE SME on September 13, 2023. The UPI mandate confirmation cut-off time is 5:00 PM on the issue closing day.

Opening DateSeptember 1, 2023
Closing DateSeptember 5, 2023
Basis of AllotmentSeptember 8, 2023
Initiation of RefundsSeptember 11, 2023
A credit of shares to Demat A/cSeptember 12, 2023
Listing DateSeptember 13, 2023

Lot Size

The lot size of the Pramara Promotions IPO is 2,000 shares. A retail-individual investor can apply for up to 1 lot, i.e. 2,000 shares of ₹ 126,000.

ApplicationsLotsSharesAmount 
Retail (Minimum)12,000₹ 126,000
Retail (Maximum)12,000₹ 126,000
HNI (Minimum)24,000₹ 252,000

Promoters Holdings 

Rohit Lamba and Sheetal Lamba are the promoters of the company.

Pre-issue Shares Holdings95.41%
Post-issue Shares Holdings69.81%

Review: Pramara Promotions IPO [May Apply]

The company intends to raise approximately ₹ 15.27 crore through this public offering, consisting of 24.24 lakh shares of face value ₹ 10 each, which will be issued at a price of ₹ 63 per share. The issue constitutes 26.83% of the post-IPO paid-up capital of the company. Pramara Promotions Ltd. is spending ₹ 2.50 crore. For this IPO process and from the net proceeds, it will use ₹ 9.75 crore for working capital and ₹ 3.02 crore for capital. For general corporate purposes. The issue expense of 16.37% indicates a fully structured IPO. After the IPO, the current paid-up equity capital of Pramara Promotions Limited is ₹ 6.61 crore, which will increase to ₹ 9.04 crore.
The company posted revenue of ₹ 5,119.11 lakh in 2023, ₹ 4,942.70 lakh in 2022, and ₹ 4,096.01 lakh in 2021. And it has posted consistent growth in its top and bottom lines for the reported period. The profit after tax was 222.59 lakhs, 134.57 lakhs, and 33.18 lakhs in the respective years. For the last three financial years, Pramara Promotions Limited has registered an average EPS of ₹ 3.37 and an average RONW of 13.87%.
If we talk about the dividend of the company, then it has not declared any dividend since its incorporation. According to the analysis, the way the company has shown its growth is fine, and well-informed investors can consider investing in this IPO.

Miscellaneous Information

Download Prospectus (PDF)IPO RHP
Company Contact InformationPramara Promotions Limited
A – 208, Boomerang Equity Bussi Park,CTS No. 4 ETC Chandivali Farm Road,
Sakinaka, Andheri East, Mumbai – 400072
Email: investor@pramara.com
Website: http://www.pramara.com/
IPO RegistrarBigshare Services Pvt Ltd
Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com
Website: https://ipo.bigshareonline.com/ipo_status.html
IPO Lead Manager(s)Fedex Securities Pvt Ltd

FAQs

The Pramara Promotions IPO price is ₹ 63 per share.

The minimum investment size is one lot for retail investors. One lot of the Pramara Promotions IPO contains 2,000 shares of ₹ 126,000.

The finalisation of the basis of allotment for the Pramara Promotions IPO will be done on September 8, 2023, and the allotted shares will be credited to your demat account by September 12, 2023. Check the Pramara Promotions IPO allotment status.

The Pramara Promotions IPO shares listing date is September 13, 2023.

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