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WomanCart IPO Detail 2023

WomanCart IPO Detail 2023


The WomanCart IPO will open on October 16 and close on October 18, 2023. As per the DRHP filed with SEBI, the company intends to raise approximately ₹ 9.56 crore through this public offering, consisting of 11.12 lakh shares with a face value of ₹ 10 each, which will be issued at a price of ₹ 86 per share.

WomanCart Limited (“the Company”)

WomanCart Limited was incorporated in 2018. This is primarily a digital consumer-centric retail platform, providing a wide range of classic and emerging branded beauty and wellness products for skin care, body care, hair care, and fragrance for both men and women in the comfort of their homes. The company also sells lifestyle brands for make-up, imitation jewelry, and lingerie. They also run brick-and-mortar stores where customers can visit, make purchases, and interact with the brand.

Its online channels include the websites and As of July 31, 2023, they had cumulative page views of 17,71,806 on their websites.

The company also incorporated its four subsidiaries in the second half of FY 2022–23, which took over running online business listings on the online website. The fifth subsidiary, M/s Varadda Overseas Private Limited, was taken over from promoters during the same period.

Company Key Metrics

Market Cap (In Crore)₹ 36.19 
Earning Per Share (EPS)₹ 1.7 per Equity Share
Debt to Equity Ratio0.1
P/E (x)50.67
Return on Net Worth (RoNW)15.11%

Objects of the Issue,

  1. To meet the expenses of branding and marketing.
  2. To meet the expenses of app development
  3. To meet the working capital requirements.
  4. To meet the general corporate purposes
  5. To meet the issue expenses.

Financial Highlights (Restated)

ParticularsThe period ended on 31st Aug. 2023FY 2022-23FY 2021-22FY 2020-21
Net Worth561.08311.13264.1216.38
Total Assets879.25515.09385.41134.96
Reserve & Surplus251.48200.33153.32(18.62)
Total Borrowings169.99122.1579.1192.28
Total Revenue764.99874.95425.67135.15
Profit After Tax54.3547.0120.74(17.94)
(Amount in ₹ Lakhs)

WomanCart IPO details

As per the DRHP filed with SEBI, 11.12 lakh shares will be offered as a fresh issue in the NSE SME segment. The face value of the shares is ₹ 10. The market maker would receive 0.56 lakh shares of the offering. While Narnolia Financial Services Ltd will be the lead manager for the IPO, Maashitla Securities Private Limited will be the registrar. It will be a Fixed Price Issue IPO, so the price at which the securities are offered or allotted is known in advance to the investor.

Issue TypeFixed Price Issue IPO
IPO Price₹ 86 per share
Face Value₹ 10 per share
Market Lot1,600 Shares
Issue Size1,112,000 shares (aggregating up to ₹ 9.56 crores)
Fresh Issue1,112,000 shares (aggregating up to ₹ 9.56 crores)
Listing AtNSE SME

Market Maker detail

Market makerNikunj Stock Brokers
Market maker portion56,000 shares

Shareholding Pattern

Shareholding pre-issue3,096,000
Shareholding post issue4,208,000

IPO Reservation

CategoriesNo. of shares offered
Retail shares offeredNot less than 50% of the net issue
Other shares offeredNot less than 50% of the net issue

WomanCart IPO GMP

GMP, or grey market premium, is available on this page. The IPO GMP is updated on a day-to-day basis during the running period of the IPO, due to which the GMP rates fluctuate and stabilise after some time. GMP rates are not 100% guaranteed. Please click here for GMP details.

WomanCart IPO Tentative Dates

The issue opens for subscription on October 16, 2023, and closes for subscription on October 18, 2023 (both days inclusive). The basis of allotment will be finalised on October 23, 2023, and the refunds will be initiated on October 25, 2023. In addition, the demat credits are expected to happen on October 26, 2023, and the stock will be listed on the NSE SME  on October 27, 2023. The UPI mandate confirmation cut-off time is 5:00 PM on the issue closing day.

Opening DateOctober 16, 2023
Closing DateOctober 18, 2023
Basis of AllotmentOctober 23, 2023
Initiation of RefundsOctober 25, 2023
A credit of shares to Demat A/cOctober 26, 2023
Listing DateOctober 27, 2023

Lot Size of WomanCart IPO

The lot size of the WomanCart IPO is 1,600 shares. A retail-individual investor can apply for up to 1 lot, i.e. 1,600 shares of ₹ 137,600.

Retail (Minimum)11,600₹ 137,600
Retail (Maximum)11,600₹ 137,600
HNI (Minimum)23,200₹ 275,200

Promoters Holdings 

Mrs. Veena Pahwa is the promoter of the company.

Pre-issue Shares Holdings78.01%
Post-issue Shares Holdings57.40%

SWOT Analysis of WomanCart Ltd.

1. Range Authority in its product segments
2. Omni channel approach- selling both offline
and online
3. Focus on customer service
4. Owned brands with unique and exclusive
1. Massive Investment in the user experience.
2. Product returns.
3. High Inventory maintenance
1. Immense growth potential
2. New Product launched
3. Going global opens up new markets and customer base
5. Increasing disposable income
1. Highly competitive market
2. Counterfiet products
3. Increase in costs

Miscellaneous Information

Download Prospectus (PDF)IPO DRHP
Company Contact InformationWomanCart Limited
House No. 57, 3rd Floor, Block F-14 Model Town, New Delhi- 110009
Phone: +919205577453
Email: [email protected]
IPO RegistrarMaashitla Securities Private Limited
Phone: +91-11-45121795-96
Email: [email protected]
IPO Lead Manager(s)Narnolia Financial Services Ltd


The WomanCart IPO price is ₹ 86 per share.

The minimum investment size is one lot for retail investors. One lot of the WomanCart IPO contains 1,600 shares of ₹ 137,600.

The finalisation of the basis of allotment for the WomanCart IPO will be done on October 23, 2023, and the allotted shares will be credited to your demat account by October 26, 2023. Check the WomanCart IPO allotment status.

The WomanCart IPO shares listing date is October 27, 2023.

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