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Landmark Cars IPO Details

Landmark Cars IPO Details

Landmark Cars IPO open on December 13 and closes on December 15, 2022. According to the DRHP filed by the company with SEBI, they are planning to raise ₹ 552 Crore through this public issue. The issue consists of a fresh equity share of ₹ 150 crores and an offer sale of up to ₹ 402 crores.

With dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, and Renault, Landmark Cars Limited is a prominent premium car retailer in India. (Report by CRISIL, December 2021) Additionally, they support Ashok Leyland’s retail commercial vehicle operations in India.

The business is present across the entire value chain of the retail automotive industry, including new car sales, after-sales service and repairs (including the sale of spare parts, lubricants, and accessories), used car sales, and the facilitation of the sale of third-party financial and insurance products.

As of September 30, 2021, Landmark Cars will have grown its network to encompass 112 outlets in 8 Indian states, made up of 61 sales showrooms and outlets and 51 after-sales service and spare parts stores. Landmark Cars began operations and launched its first Honda dealership in 1998.

Firm with an emphasis on the luxury and premium car markets. In terms of new car sales volumes in India, they were the top dealer for Mercedes-Benz, Honda, Volkswagen, Stellantis (Jeep), and Volkswagen in fiscal 2021; they were also the third-largest dealer for Renault in fiscal 2021. (in fiscal 2020).

Objects of the Issue

The company proposes to utilize the Net Proceeds of the Fresh Issue towards funding the following objects:

  1. Repayment/pre-payment, in full or in part, of certain borrowings availed by the Company and Subsidiaries.
  2. General corporate purposes.

Financial Highlights (Restated)

ParticularsPeriod ended on 30th Sept 2021FY 2020-21FY 2019-20FY 2018-19
Total Assets998.69887.9831.771008.03
Net Worth208.55181.78169.12187.96
Revenue from operations1419.791966.342228.932834.62
Profit After Tax27.9511.15-28.94-24.43
Total Borrowing408.84327.44357.91478.78
(₹ in Crore)


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Why should you invest in the Landmark Cars Limited IPO?

  1. Premium market in India, in terms of sale volume, is expected to grow at a CAGR of 8% to 10% from approximately 2.7 million units in Fiscal 2021 to approximately 4.2 million units in Fiscal 2026 (Source: CRISIL Report, December 2021).
  2. They were number one dealer in India by sales volumes of new vehicles for Mercedes-Benz (in Fiscal 2021), Honda (in Fiscal 2021), Volkswagen (in CY 2020) and Stellantis (Jeep) (in Fiscal 2021), and company were the third largest dealer by sales volume for Renault (in CY2020).

Landmark Cars Limited IPO – Details

According to the DRHP filed by the company with SEBI, they are planning to raise ₹ 552 Crore through this public issue. The issue consists of a fresh equity share of ₹ 150 crores and an offer sale of up to ₹ 402 crores.

Issue TypeBook Built Issue IPO
IPO Price₹ 481 to ₹ 506 per share
Employee Discount48
Face ValueRs 5 per share
Market Lot29 Shares
Issue Size10,909,091 shares of ₹ 5 (Aggregating up to ₹ 552 Crore)
Fresh Issue2,964,427 shares of ₹ 5 (Aggregating up to ₹150 Crore)
Offer for Sale7,944,664 shares of ₹ 5 (Aggregating up to ₹ 402 Crore)
QIB Shares OfferedNot more than 50% of the Offer
NII (HNI) Shares OfferedNot less than 15% of the Offer
Retail Shares OfferedNot less than 35% of the Offer
Listing AtBSE, NSE
PromotersSanjay Karsandas Thakker

GMP Live – Landmark Cars IPO

Landmark Cars IPO GMP or Grey Market Premium are available here. The IPO GMP Premium updated day by day for IPOs running period and the GMP rates fluctuated and became stable some time later. The GMP rates are not 100% guaranteed. Please click here for live GMP.

Tentative Date – Landmark Cars IPO

Opening DateDec 13, 2022
Closing DateDec 15, 2022
Basis of AllotmentDec 20, 2022
Initiation of RefundsDec 21, 2022
Credit of Shares to DematDec 22, 2022
Listing DateDec 23, 2022

Lot Size – Landmark Cars IPO

Retail (Min)129₹ 14,674
Retail (Max)13377₹ 190,762
S-HNI (Min)14406₹ 205,436
B-HNI (Min)692,001₹ 1,012,506

Promoter Holding – Landmark Cars IPO

Pre issue share holding60.24%
Post issue share holding44.61%


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SWOT Analysis – Landmark Cars IPO


  1. Leading automotive dealership for major OEMs with a strong focus on high growth segments.
  2. Growing presence in after-sales segment leading predictable growth in revenues and superior margins.
  3. Comprehensive business model capturing entire customer value-chain.
  4. Robust business processes leveraging technological innovation and digitalization.
  5. Experienced Promoter and professional management team with technical expertise.


  1. Company is subject to the significant influence of, and restrictions imposed by OEMs pursuant to the terms of our dealership or agency agreements that may adversely impact its business, results of operations, financial condition and prospects, including its ability to expand into new territories and acquire additional dealerships.
  2. Company large business concentrated in only two state, Gujrat and Maharashtra.
  3. Landmark Cars Limited business operations are dependent upon the success and continued financial stability of the OEMs with which they have dealership agreements.
  4. There are outstanding legal proceedings involving Company, Subsidiaries, Promoter and Directors, and adverse outcomes in such proceedings may negatively affect company business, results of operations and financial conditions.


  1. CRISIL Research expects the premium segment to grow at a CAGR of 10-12% CAGR from Fiscal 2021 to Fiscal 2026, while the luxury segment is expected to grow at a CAGR of 20-22% during the same period. (Source: CRISIL Report, December 2021).


  1. Increasing competition among automotive dealerships through online and offline marketing and competition from the unauthorized service centers may have an adverse impact on company business, results of operations and financial condition.
  2. Changing in technology.

Miscellaneous Information

Download Prospectus (PDF)IPO DRHP
Company Contact InformationLandmark House,
Opp. AEC, S.G. Highway, Thaltej,
Near Gurudwara, Ahmedabad 380 059, Gujarat, India
Telephone: +91 79 6618 5555
Email: [email protected]
IPO RegistrarLink Intime India Private Ltd
Phone: +91-22-4918 6270
Email: [email protected]
IPO Lead Manager(s)Axis Capital Limited
ICICI Securities Limited


One lot of Landmark Cars IPO contains 29 shares.

The minimum investment size is one lot for retail investors.

The finalization of Basis of Allotment for Landmark Cars IPO will be done on December 20, 2022, and the allotted shares will be credited to your demat account by December 22, 2022. Check the Landmark Cars IPO allotment status.

The Landmark Cars IPO shares listing date is December 23, 2022.

The investors’ portion for QIB – 50%, NII (HNI) – 15%, and Retail – 35%.

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