Electronics Mart India IPO Detail

In Hyderabad, India, Electronics Mart India Ltd. (EMIL) opened its doors in 1980 with a store selling electronics and consumer goods. The fourth-largest and one of India’s fastest-growing retailers of consumer electronics and durable goods is EMIL. It is an electronics store that sells personal care products, mobile phones, computers, home appliances, cameras, and kitchen appliances. Under the Bajaj Electronics banner, EMIL manages multi-brand stores.

Additionally, the business runs exclusive brand shops for several companies as well as Kitchen Stories, a unique format store for kitchen appliances. The chain of stores currently has 105 locations, including 12 exclusive brand locations and 93 multi-brand locations.

Objects of the issue

The Net Proceeds from the Issue are proposed to be utilized by the Company for the following objects:

• Financing of capital expenditures for retail and warehouse opening and expansion.
• Financing increased operating capital needs.
• payback or prepayment, in whole or in part, of all or a portion of the Company’s borrowed funds.
• General Corporate Purposes.

Financial Highlights

These are the financial details of Electronics Mart India Limited as mentioned in its DRHP registered with SEBI in the following table:

Year	FY 2022	FY 2021	FY 2020
Total Assets (in Rs millions)	18247.42	15235.27	13476.01
Total Income (in Rs millions)	43530.71	32073.68	31790.17
Profit After Tax (in Rs millions)	816.08	586.21	1038.91

Electronics Mart India IPO – Details

According to the DRHP filed by the company with SEBI, they are planning to raise about Rs 500 crores through this public issue. IPO opens on October 4 and closes on October 7, 2022.

Issue Type	Book Built Issue IPO
IPO Price	Rs 56 to Rs 59 per share
Face Value	Rs 10 per share
Market Lot	254 shares
Issue Size	[.] shares of ₹10 (Aggregating up to Rs 500 Cr)
QIB shares offered	Not more than 50% of the Net Offer
NII (HNI) Shares Offered	Not less than 15% of the Net Offer
Retail shares offered	Not less than 35% of the Net Offer
Listing At	BSE, NSE
Promoters	Pavan Kumar Bajaj Karan Baja

Important dates for Electronics Mart India IPO

IPO opens on	Oct 4, 2022
IPO closes on	Oct 7, 2022
Basis of Allotment publication date	Oct 12, 2022
Credit of shares to Demat Account	Oct 14, 2022
Initiation of Refund	Oct 13, 2022
IPO listing	Oct 17, 2022

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Electronics Mart India IPO Lot Size

Application	Lots	Shares	Amount
Retail (Min)	1	254	Rs 14,986
Retail (Max)	13	3,302	Rs 1,94,818
S-HNI (Min)	14	3,556	Rs 2,09,804
B-HNI (Min)	17	17,018	Rs 1,004,062

Promoters Holdings

Pre issue shares holding	99.99%
Post issue shares holding	–

Electronics Mart India Limited IPO – Noteworthy Highlights

• In India, EMIL is the fourth-largest and one of the fastest-growing retailers of electronics and consumer durables.
• Consumer durables and electronics shop Electronics Mart India is the fourth-largest and one of the most rapidly expanding in India.
• With domination in the states of Telangana and Andhra Pradesh as of Financial Year 2021, Company is the largest regional organised player in the southern region in terms of revenue (Source: Company Commissioned CRISIL Report).
• In Fiscal Year 2021, EMIL has the second-highest operating margin among comparable companies.

EMIL IPO – SWOT Analysis

STRENGHTS

1. Company is the fourth-largest retailer of consumer electronics and durable goods in India, and it is the market leader in South India.
2. We are able to purchase products at cheap prices thanks to Electronics Mart India’s size and long-standing relationships with top consumer brands.
3. One of the retailers for consumer electronics and durable goods with one of the quickest growth rates in the market is EMIL.
4. Cluster-based expansion broadens geographic reach and market presence.
5. To develop a long-term sustainable footprint, the business strategy of the company offers operational flexibility.

WEAKNESSES

1. The majority of firm stores are currently centred on Telangana and Andhra Pradesh.
2. The majority of the company’s sales are dependent on few states.
3. The top five brands account for a sizable portion of corporate revenues. The earnings of the company will be considerably and negatively impacted by the loss of any big brands or a reduction in the supply or volume from those brands.
4. The mobile market contributes significantly to the company’s income. Any abrupt decline in this sector has a negative impact on the company’s revenue and profitability.

OPPORTUNITIES

1. In fiscal 2022, online retail still dominated the mobile market.
2. With a move toward high-value purchases, more expensive cellphones will start to take centre stage, and customers would likely prefer to feel and touch the devices before making a purchase.
3. Between fiscal years 2022 and 2027, the consumer durables industry is predicted by CRISIL Research to grow at an accelerated 10-12% CAGR to reach Rs 4.8-5.3 trillion.

THREADS

1. The business of the company as well as its financial health, operating results, and cash flows may be negatively impacted by competition from online retailers who are able to sell products at reasonable prices and who are also able to offer a large variety of products.
2. If a corporation is unable to quickly recognise and react to shifting client preferences or developing trends, the demand for its products among company customers may decline, which could have a negative impact on its business.

Miscellaneous Information

Electronics Mart India Limited IPO Prospectus	EMIL IPO DRHP EMIL IPO RHP
Company Contact Information	Electronics Mart India Limited D. No: 6-1-91, Shop No. 10, Ground Floor, Next to Telephone Bhavan, Secretaria Saifabad, Hyderabad – 500 004 Phone: +91 040 4875 1125 Email: [email protected] Website: https://www.electronicsmartindia.com/
Electronics Mart India IPO Registrar	KFin Technologies Limited Phone: 04067162222, 04079611000 Email: [email protected] Website: https://karisma.kfintech.com/
Electronics Mart India IPO Lead Manager(s)	Anand Rathi Securities Limited  IIFL Securities Ltd  JM Financial Consultants Private Limited

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