DAPS Advertising IPO Detail

DAPS Advertising IPO opens on October 31 and closes on November 3, 2022. According to the DRHP filed by the company with SEBI, they are planning to issue 17,00,000 shares of Rs 10 each, aggregate up to Rs 5.10 crore through this public issue.

A full range of advertising media services, including print media, electronic media, and outdoor media services, are provided by DAPS Advertising Limited, an integrated advertising agency. These services cover advertisement modes like those found in newspapers, brochures, magazines, television channels, FM channels, and the placement of outdoor hoardings, among others.

The business was recognized with two awards: “Best Advertising Agency” from Innovation Associates of Brand & Research in FY 2015–16 and “Best Agency in Highest Kanpur Edition Business” from Hindustan (a daily newspaper of Hindustan Media Ventures Limited).

Objects of the Issue

The company proposes to utilise the Net Proceeds of the Fresh Issue towards funding the following objects:

1. Funding Working Capital Requirements of the Company  
2. General corporate purposes

Financial Highlights

Particulars	Period ended on 30th Sept. 2022	FY 2021-22	FY 2020-21	FY 2019-20
Total Assets	1728.85	1370.59	1193.58	1327.75
Net worth	921.95	834.32	725.13	715.36
Revenue from operations	1466.09	1877	803.57	2037.32
Profit After Tax	87.62	109.19	9.77	39.48
Total Borrowing (As per Restated Balance sheet)	218.46	41.29	123.35	183.42

DAPS Advertising IPO – Details

According to the DRHP filed by the company with SEBI, they are planning to issue 17,00,000 shares of Rs 10 each, aggregate up to Rs 5.10 crore through this public issue.

Issue Type	Fixed Price Issue IPO
IPO Price	Rs 30 per share
Face Value	Rs 10 per share
Market Lot	4000 shares
Issue Size	17,00,000 shares of Rs 10 (Aggregating up to Rs 5.10 crore)
Fresh Issue	17,00,000 shares of Rs 10 (Aggregating up to Rs 5.10 crore)
NII (HNI) Shares Offered	50% of the Net offer
Retail Shares Offered	50% of the Net offer
Listing At	BSE SME
Promoters	1. Akhilesh Chaturvedi, 2. Dharmesh Chaturvedi and 3. Paresh Chaturvedi

Tentative Dates for DAPS Advertising IPO

IPO opens on	Oct 31, 2022
IPO closes on	Nov 3, 2022
Basis of Allotment publication date	Nov 9, 2022
Initiation of Refund	Nov 10, 2022
Credit of shares to Demat Account	Nov 11, 2022
IPO listing	Nov 14, 2022

DAPS Advertising IPO – Lot Size

Applications	Lots	Shares	Amount
Retail (Min)	1	4000	Rs 1,20,000
Retail (Max)	1	4000	Rs 1,20,000

DAPS Advertising IPO – Promoter Holding

Pre issue share holding	96.66%
Post issue share holding	64.91%

DAPS Advertising IPO – SWOT Analysis

STRENGHTH

1. Accreditation with Indian Newspaper Society (INS)
2. Customer satisfaction
3. Quality

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WEAKNESS

1. Company involved in certain legal proceedings which are pending at different levels of adjudication before various courts, tribunals, enquiry officers, and appellate authorities.
2. Top 10 customers contribute majority of our revenues from operations for the year ended March 31, 2022, 2021 and 2020. Any loss of business from one or more of them may adversely affect company revenues and profitability.

OPPORTUNITY

India has one of the fastest-growing advertising industries, recording just under 750 billion Indian rupees in revenues in 2021.

THREAT

1. Unable to respond to changes in consumer demands and market trends in a timely manner.
2. Competitors

Miscellaneous Information

Download Prospectus (PDF)	IPO DRHP IPO RHP
Company Contact Information	128, Clyde House, Office No. 9- B, The Mall, Kanpur, Uttar Pradesh – 208 001, India Email: [email protected] Website: www.dapsadvertising.com
IPO Registrar	Bigshare Services Pvt Ltd Phone: +91-22-6263 8200 Email: [email protected] Website: http://www.bigshareonline.com
IPO Lead Manager(s)	Shreni Shares Pvt Ltd

FAQ’s

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